Saturday, March 30, 2013

Required Social Media Marketing Manager - Kout Food Group, Kuwait

BA/MBA in business, Marketing or Communications preferred
• Demonstrated ability to create a connected and loyal customer base, as well as the ability to be collaborative and communicate with colleagues, various department members, partners, management and executives.
• Strong presentation and communication skills to positively influence, gain support for, and keep Stakeholders apprised of project status, risks, issues, schedule, and key challenges.
• Very good command over the English and Arabic language and writing, editing and proofreading.
• Experience using social content management, workflow and listening tools for business and marketing required.
• Current knowledge of industry news, product launches and technologies in Social Media.
• Ability to establish and grow rapport with a variety of people to build trusting and honest relationships, including a good understanding of what's important to each Stakeholder group.
• Ability to multi-task, work under pressure and manage time-sensitive, detailed-oriented, multi-faceted projects, a self-starter with the willingness, and desire, to "roll up your sleeves" and get the job done with minimal direction.
• Proficiency with MS Power-point, Excel, Outlook, Word required, Basic understanding of HTML.
• Knowledge of current blog and community application platforms a plus.
• Strong Experience with search engine optimization and online analytics for social or direct response a plus.

ESSENTIAL FUNCTIONS (60%):
• Content Sourcing and Publishing: Working with relevant Marketing Managers to define, develop and deploy Social Media content across social network communities for the Brands and the Firm. Develop and manage social media content calendars and integrate the social media assets with other digital assets (website, email, applications, etc.).
• Content Monitoring and response/engagement: Proactively monitor all conversations about the Brands, Firm & Competitors utilizing social media monitoring tools. Respond and engage as required. Interact with Brand Leaders, Marketing Managers and top management teams for social media issue resolution. Share social insights garnered from social media monitoring with team, partners, management and other key internal stakeholders to ensure they are kept aware of these critical customer experience insights. Monitor competition through the social media monitoring tool. Keep all key internal stakeholders up to date on the latest trending topics found.

ESSENTIAL FUNCTIONS (10%):
• Content Reporting: Use social media measurement tools to evaluate the social reach and engagement performance and growth of the Brands & Partners. Provide social media analytics that are to be included in a Digital Scorecard-Type reporting. Analyze and prepare monthly reports, based on a social media monitoring platform, as to provide relevant information about the Brands, Firm & Competitors.

RELATIONSHIP & PROGRAM MANAGEMENT (30%):
• Implementation and participation in development of Social Media Strategy in conjunction with marketing leaders.
• Work with all external agencies to implement recommended content and promotions.
• Develop and foster relationships with Brand & Firm web/content developers and contributors.
• Keep abreast of monitoring the ongoing compliance of all social media policies and processes.
• Lead the technical and administrative functions of all the Social Media technologies utilized.

Apply Online

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