Senior Manager - Marketing Communications - Gulf Bank

To be responsible for prompting the product and services of the bank by making use of all marketing channels including digital media e.i website , email marketing ,online marketing , phone marketing etc. in addition to manage the development of the marketing programs and innovative communication packages that deliver the business objectives of the Bank and promote the brand image of the Bank through the line and also proactively support campaign managers through effective visual channels on targeted campaigns to ensure the desired success and achievement of campaign goals.

a)   Education / Qualifications: Degree in Marketing / Advertising/Media Management
b)   Knowledge: Knowledge of advertising and should have a creative bent of mind with attention to detail. And knowledge of digital marketing world channels
c)   Experience: 5– 10 years relevant experience on client side – ideally in a consumer driven FSI company and / or FMCG; proven track record of successful brand launches

Accountabilities:
Strategy
    Support the Assistant General Manager (Marketing Communications) in developing Marketing programs, strategies and campaigns.
    Presentation and communication of concepts to Campaign Owners / key stakeholders to obtain necessary feedback / approvals
    Liaise with the Advertising Agency on agreed campaign requirements ensuring clear creative brief directives to achieve

Business objectives.
    Manage the development / production of marketing collateral including ATL and BTL materials with the Advertising Agency

Budgets
    Implement the Marketing programs / communication packages to promote Marketing and Bank wide initiatives and brand strategies within approve cost budgets

Policies and Procedures:
    Implement the Marketing programs activities to ensure consistent and systematic application of Marketing ‘best practices’

Liaison:
    Interact and work with all members of the Marketing Team and report to the AGM (Marcoms)
    Interact with key business partners in the Bank to understand and help them achieve their brand / customer / product objectives

Campaign Management
    Develop, brief and manage the creative process for all marketing collaterals including above-the-line and below-the-line / digital  in compliance with Gulf Bank’s brand identity guidelines
    Utilize the Marketing Cycle Planning calendar to plan workflow and campaign roll-outs

Leadership
    Provide initiative and develop Marketing programs / marketing opportunities and discuss with key stakeholders /AGM (Marcoms)

Management Reports:
    Monitor competitor’s activities
    Track campaign results and provide reports on campaign performance

Apply Online