Responsible for developing and delivering marketing strategies for
our brands. Increase the Chain market share through the design and
implementation of an aggressive marketing plan based on thorough
analysis and evaluation of the local market.
- To think creatively and present innovative solutions / marketing strategies.
- To possess a thorough understanding of branding and brand identity.
- To have an understanding of international trends but also highly attune to local and regional culture.
- To develop marketing plans, launch plans and annual operating plans.
- To evaluate customer research, market conditions, and competitor data and implement marketing plan alterations as needed.
- To develop weekly and monthly sales brand analysis.
- To demonstrate technical marketing skills and company product knowledge
ATL MARKETING
- Strategic planning, GCC Coordination & Tactic Generation
- Calendar Construction & Associated Media Planning
- Budget Allocation
- Project Documents : Pre-Analysis, Post Analysis
- Promotion Tracking & Analysis
- Advertising : Creative Briefs, Development management, approvals
- Implementation : Print Req., Distribution plan
- New Product Development
- Recipes, associated pricing
REPORTS
- Weekly Executive Sign off
- Marketing expenditure control & monitoring
- Business Summary/Non-audited Sales : Weekly/Monthly report
- Action Plan re-Sales, Transactions, GCA, Product Mix Re-alignment
- Anecdotal Data
- Research Trends & Analysis
- New Product Initiation
Local Restaurant Marketing
- Assist in training program for Restaurant team
- Highlight Brand strength, weaknesses, opportunities, threats & challenges
RED
- Evaluate potential new restaurant sites
- Co-development and approval of new restaurant signage
- Initiation of signage additions/modifications to existing restaurants
- To think creatively and present innovative solutions / marketing strategies.
- To possess a thorough understanding of branding and brand identity.
- To have an understanding of international trends but also highly attune to local and regional culture.
- To develop marketing plans, launch plans and annual operating plans.
- To evaluate customer research, market conditions, and competitor data and implement marketing plan alterations as needed.
- To develop weekly and monthly sales brand analysis.
- To demonstrate technical marketing skills and company product knowledge
ATL MARKETING
- Strategic planning, GCC Coordination & Tactic Generation
- Calendar Construction & Associated Media Planning
- Budget Allocation
- Project Documents : Pre-Analysis, Post Analysis
- Promotion Tracking & Analysis
- Advertising : Creative Briefs, Development management, approvals
- Implementation : Print Req., Distribution plan
- New Product Development
- Recipes, associated pricing
REPORTS
- Weekly Executive Sign off
- Marketing expenditure control & monitoring
- Business Summary/Non-audited Sales : Weekly/Monthly report
- Action Plan re-Sales, Transactions, GCA, Product Mix Re-alignment
- Anecdotal Data
- Research Trends & Analysis
- New Product Initiation
Local Restaurant Marketing
- Assist in training program for Restaurant team
- Highlight Brand strength, weaknesses, opportunities, threats & challenges
RED
- Evaluate potential new restaurant sites
- Co-development and approval of new restaurant signage
- Initiation of signage additions/modifications to existing restaurants
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