Saturday, June 29, 2013

Required Social Media Specialist - Kuwaiti Danish Dairy Company

Qualification necessary
- Relevant Experience (in years) : 3-4 years
- Specialized Experience: Social Media/blogging in FMCG/commercial/Retail environment.
- IT: Social media certifications/Content Management
- Preferred Language : Arabic & English

Objective :
- To be responsible to create and implement the Company’s Social media strategy, developing brand awareness, generating inbound traffic and encouraging product adoption.
- To coordinate with the internal Marketing/PR and other teams to support their respective missions, ensuring consistency in voice, cultivating a social media referral network and impact

Responsibility :
- Manage presence in social networking sites including Facebook, Twitter, and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed.
- Create budgets for social media activities in coordination with Department Manager.
- Become an advocate of the Company in social media spaces.
- Work with the IT team to ensure social media tools are kept up to date.
- Manage a blogger outreach program and build an active brand ambassador network to spread the word about the Company.
- Create & implement the social media strategy.
- Write editorial content
- Create and upload videos.
- Optimize social media search traffic.
- Monitor trends in social media.
- Post and comment on relevant blogs.
- Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
- Report feedback on insights gained from social media monitoring into the Marketing and to help them evolve their strategies in a timely fashion.

Skills
- Creative marketing skills & ability to think out of the box.
- In-depth knowledge & understanding with different social media platforms.
- Ability to effectively communicate, information in Arabic & English.
- Team player with the confidence to take the lead & guide department when necessary.
- Should have a good technical understanding & ability to pick up new tools quickly.
- Have good knowledge of principles of SEO & CMS (Search engine optimization - Content management system).
- Public relations, Marketing, Customer service experience would be a plus.

Send CV at: hr@kddc.com

No comments: