Thursday, May 8, 2014

Senior Specialist – B2B Pricing - Wataniya Telecom

To develop B2B propositions and Pricing strategies for all B2B segments.

Qualifications:
    Bachelor degree in Business Intelligence, Research, Marketing, Finance, Economics, or a related discipline and appropriate registration with a recognised professional institute.
    MBA would be a plus.
    Project Management certification is an advantage.
    Direct experience in B2B Marketing, ideally in the mobile industry or as a second preference fixed line telecommunications/IT.
    Experience developing marketing collateral for central knowledge management platform
    Ability to work with product managers to integrate product management output into wider business mobility value propositions.
    Understanding of important B2B industry analysts and experience working with them.
    Demonstrate significant literacy in all elements of mobile voice and data, fixed voice and data, Hosting/Cloud Services and Unified Communications, especially the value to businesses.

Activities:
    Develop clear and consistent differentiated messages and propositions for all of our business Segments/customers.
    This should provide B2B segments Heads with clear guidelines on communications and example marketing materials.
    Work with customer value management (CVM) team to understand and calculate the value of each business customer.  These insights should be incorporated into sales processes, especially offers, promotions, telesales, and customer service centres.
    Coordinate with partners to manage joint marketing programmes as the Ooredoo B2B portfolio expands to include partner products, e.g. Microsoft, Cisco, Google, etc.
    Strong supporting roadmap for product propositions
    Working with senior manager B2B marketing and branding team to define propositions and supporting brand attributes.
    Responsible of the Business Cases for all B2B propositions.
    Work with B2B segments head to develop offers and promos for the B2B segments align with the proposition guidelines and messages.

Apply Online

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