Monday, February 25, 2013

Required Digital Manager - Starbucks - M.H. Alshaya Co, Kuwait

Starbucks is looking for a Community - Digital Manager -  who is excited about the opportunity to be the voice behind the Starbucks Brand across a variety of social media platforms.

The candidate we’re seeking is more than just socially savvy. They’re wise. You’ve spent a great deal of time engaging with social mediums both as a consumer as well as a manager for a major consumer Brand. And as a result, it’s left you with clear opinions on the role of social media within our culture, as well as the role Brands can and should play in order to drive deeper, more meaningful experiences for their consumer base. We’re interested in what those opinions are.

The ideal candidate will have a demonstrated history of managing brand communications, both on and off line, for a major consumer Brand, with experience of marketing through social media desired.  Your passion for Starbucks and your brand experience will drive meaningful engagement with our community, fuelling both growth and positive sentiment.

Experience:
    Experience in social media and online marketing communication activities
    A driving passion for social media, building community, interacting with various audiences
    Strong verbal and written communication skills, with English and Arabic – both to an excellent standard
    Excellent organizational, time and self-management skills
    Strong sense of initiative and ability to work under pressure on multiple projects as well as report writing/tracking KPI’s
    Work independently and as part of a team
    Motivated, energetic self-starter with strong problem solving skills
    Strong knowledge of digital communication platforms
    3 years of professional level social media experience – highly desired
    Passion for digital marketing
    Team leadership
    Energized by working in a fast paced organization

Responsibilities:
    Work closely with internal stakeholders on the social media strategy and editorial calendar development
    Own and proactively manage editorial calendar
    Posting to social channels: maintain a consistent voice across channels aligned with branding and target audience
    Monitor conversations across social media and address important mentions in real-time through engagement, escalation, or documentation
    Manage an editorial calendar with input from multiple stakeholders
    Spark discussion on social media channels
    Curate content from internal and external sources and share across appropriate social channels
    Discover trending topics, community needs, and interests of target audience across social media, adjusting content and messaging accordingly
    Generate insight into community performance and provide recommendations for improvement
    Create social media reports and aggregate data into actionable insights to inform marketing
    As needed work with Starbucks’ global offices to implement social media best practices
    Manage branded social media channels

Apply Online

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