To handle the Bank’s relationship with the contracted digital media agency as well as all third party digital paid media in order to ensure a strong and vital online brand identity in the market
that delivers the Gulf Bank message through prime, innovative,
effective and cost efficient ad presence & positioning - by
effectively exploiting all GB digital platforms, i.e. website, social media, email marketing, online marketing, marketing automation,
and phone marketing etc to execute integrated and interactive digital
programs. To also assist in day-to-day requirements of traditional
media with the contracted advertising agency under the strategic
direction and supervision of Executive Manager.
a) Education / Qualifications: University Degree (preferably in Digital Marketing from western university)
b) Knowledge: Understanding of Banking products and marketing campaign activities and knowledge of local marketing & media trends,
c) Experience: 2 – 3 years in a relevant position preferably in digital media planning and/ or digital marketing agency
Accountabilities:
a) Media Strategy:
Proactively contribute to the planning of ‘Go to Market’ campaigns by effectively incorporating solid offsite activities that deliver the briefed media and digital objectives
Compiling data analytics to ensure a clear understanding between website customer behavior, previous offsite performance and recommended mix of digital exposure.
Manage the day-to-day media requirements, both digital and traditional, with respective agencies, and maintain records of previous activities that can be easily referred to for better fact-based decisions.
Work in coordination with ‘campaign owners’ on advising media investment required, and effectively manage budget versus spend records to achieve the desired business impact.
Assist in identifying latest and best practices to include usage of cost-effective channels and techniques to ensure best Reach, Return on Investment (ROI) and optimal results.
b) Digital Focus:
Keep up to date on digital marketing trends and best practices in order to stay ahead of the market and deliver innovative digital solutions.
Build and continuously update a consolidated reference database of the digital behavior of our target audience by linking the dots of offsite activities, Google search, social media, mobile marketing, website customer journey, email marketing, and any other relevant digital channel.
c) Monitoring & Evaluation:
Report regularly using appropriate measurement data / tools including close monitoring / tracking of competitor media activity
Contribute to pre and post evaluation of campaigns on an ongoing basis.
Monitor and report on the performance of digital channels on a regular basis.
Apply Online
a) Education / Qualifications: University Degree (preferably in Digital Marketing from western university)
b) Knowledge: Understanding of Banking products and marketing campaign activities and knowledge of local marketing & media trends,
c) Experience: 2 – 3 years in a relevant position preferably in digital media planning and/ or digital marketing agency
Accountabilities:
a) Media Strategy:
Proactively contribute to the planning of ‘Go to Market’ campaigns by effectively incorporating solid offsite activities that deliver the briefed media and digital objectives
Compiling data analytics to ensure a clear understanding between website customer behavior, previous offsite performance and recommended mix of digital exposure.
Manage the day-to-day media requirements, both digital and traditional, with respective agencies, and maintain records of previous activities that can be easily referred to for better fact-based decisions.
Work in coordination with ‘campaign owners’ on advising media investment required, and effectively manage budget versus spend records to achieve the desired business impact.
Assist in identifying latest and best practices to include usage of cost-effective channels and techniques to ensure best Reach, Return on Investment (ROI) and optimal results.
b) Digital Focus:
Keep up to date on digital marketing trends and best practices in order to stay ahead of the market and deliver innovative digital solutions.
Build and continuously update a consolidated reference database of the digital behavior of our target audience by linking the dots of offsite activities, Google search, social media, mobile marketing, website customer journey, email marketing, and any other relevant digital channel.
c) Monitoring & Evaluation:
Report regularly using appropriate measurement data / tools including close monitoring / tracking of competitor media activity
Contribute to pre and post evaluation of campaigns on an ongoing basis.
Monitor and report on the performance of digital channels on a regular basis.
Apply Online
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