Manage the Gulf Bank website and email marketing and deliver an effective sales and marketing tool.
Education / Qualifications:
Bachelor’s Degree (preferably in media marketing/IT with web content management)
Knowledge:
Understanding of website/internet; basic knowledge of HTML/Flash/CSS
Experience:
3 – 5 Years in a similar role (banking sector preferred) with website management knowledge
Generic & Specific Skills:
Excellent communication
Bilingual (English and Arabic)
Knowledge of MS Office
Good knowledge of the web
Strong interpersonal and analytical skills.
Accountabilities:
Website:
Provide constructive feedback and recommendations on website content inputs to website content creation, content publishing and testing
Campaign Management:
Provide analytical website support to online campaign management to ensure optimum usage
Marketing Campaigns:
Execute website and email marketing campaigns in line with Consumer/Marketing initiatives and brand strategies
Marketing Standards:
Ensure marketing and advertising standards are used on Gulf Bank website content to ensure consistent and systematic application of marketing ‘best practices’
Developmental Initiatives:
Manage the development and production of website campaigns initiatives and ensure the contents of the website are updated
Best Practices:
Monitor competitors’ websites and e-marketing activities to ensure GB’s website is at least as compelling as its competitors and contributes information to Competitive Intelligence team
Campaign Support:
Utilize WebTrends for web related statistics to extract key information and support analysis for ‘campaign owners’
Maintenance:
Address website / home page complaints raised and ensure there are no broken links or incorrect links
Reporting:
Report downtime and technical issues / errors to IT and ensure these are addressed, campaign reporting, Key Metrics reporting
Corporate Governance & Compliance:
Work fully within risk policies, procedures and all compliance regulations
Apply Online
Education / Qualifications:
Bachelor’s Degree (preferably in media marketing/IT with web content management)
Knowledge:
Understanding of website/internet; basic knowledge of HTML/Flash/CSS
Experience:
3 – 5 Years in a similar role (banking sector preferred) with website management knowledge
Generic & Specific Skills:
Excellent communication
Bilingual (English and Arabic)
Knowledge of MS Office
Good knowledge of the web
Strong interpersonal and analytical skills.
Accountabilities:
Website:
Provide constructive feedback and recommendations on website content inputs to website content creation, content publishing and testing
Campaign Management:
Provide analytical website support to online campaign management to ensure optimum usage
Marketing Campaigns:
Execute website and email marketing campaigns in line with Consumer/Marketing initiatives and brand strategies
Marketing Standards:
Ensure marketing and advertising standards are used on Gulf Bank website content to ensure consistent and systematic application of marketing ‘best practices’
Developmental Initiatives:
Manage the development and production of website campaigns initiatives and ensure the contents of the website are updated
Best Practices:
Monitor competitors’ websites and e-marketing activities to ensure GB’s website is at least as compelling as its competitors and contributes information to Competitive Intelligence team
Campaign Support:
Utilize WebTrends for web related statistics to extract key information and support analysis for ‘campaign owners’
Maintenance:
Address website / home page complaints raised and ensure there are no broken links or incorrect links
Reporting:
Report downtime and technical issues / errors to IT and ensure these are addressed, campaign reporting, Key Metrics reporting
Corporate Governance & Compliance:
Work fully within risk policies, procedures and all compliance regulations
Apply Online
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