Saturday, March 30, 2013

Required Copywriter - Kout Food Group, Kuwait

The copywriter is to have extensive experience in developing concepts and writing (marketing) copy to a diverse Food Retail Business and Business to Business audience.

Bachelor’s degree of Journalism or Communications is preferred
• Proficient in Arabic and English
• Excellent written and verbal communication skills (Arabic and English) and strong time management skills
• Proficiency in Microsoft Word, Acrobat Reader, and Power Point (Microsoft Excel optional)
• Ability to work independently, managing projects with little direct supervision
• Accustomed to a fast-faced environment, juggling multiple priorities at once
• Ability to take the initiative to solve problems without being directed, including taking ownership of an issue that comes up that may not be immediately in job description.
• Excellence in providing status updates throughout the life cycle of the project.
• Proven multitasking, communication and collaboration skills.
• Impressive work ethic required.
• Candidate must have strong people skills including embodying the highest ethical standards; satisfying colleagues by exceeding their expectations; and treating people with respect and dignity.
• Corporate and/or Agency experience is a strong plus

As part of the fast-paced Marketing teams, concerning print and online communication, the Copywriter is responsible for:
• Writing and editing new copy to support all company’s and its brands needs
• Updating existing content both hard copy and web
• Detailed proofreading at both pre- and post-production stages
• Ensuring the editorial voice and tone are consistent and brand and client guidelines are adhered to

In addition, the Copywriter is to:
• Work closely with the relevant teams to secure a clear understanding of the objective, demographics and psychographics to ensure copy is targeted to appropriate audience
• Collaborate in a team environment to enable the company to maintain the competitive edge
• Manage multiple projects in a fast-paced and deadline-driven environment.

Specific responsibilities for the Copywriter are:

• To develop all Press Releases in English & Arabic
• Develop copy writing for all communication of the company’s Casual Dine-In marketing businesses
• Publish Press Releases and updates on the Company’s (KFG) website and all other relevant KFG brands and KFG activations
• Write regular blog posts and generate blog topics, if necessary and if relevant
• Assist in the writing for brand brochures and B2B offers
• Work on the copy writing for the KFG Annual Report
• Conduct and write interviews for KFG Quarterly Newsletter

Core responsibilities:
• Work directly with the Head of Marketing to provide writing services for the in-house creative agency and marketing teams
• Execute new writing requests as defined by the HOM with a working knowledge of each business challenges
• Clearly understand the product, service and industry terminology and language; responsible for maintaining brand voice consistency
• Edit copy to be clear, concise, relevant and consistent throughout all communications
• Work with Marketing/Brand teams as key ideation contributor.
• Evaluate and disseminate content to various web materials after it’s produced by the content team.

Apply Online

No comments: