A Band Manager plans, develops and implements brand strategies and marketing programs by performing the following duties personally or through subordinates:
• Provide branding direction to develop and execute brand marketing programs to build brand awareness and sales promotion.
• Review market research to anticipate competition, monitor competitor’s activities and market trends and translate consumer attitudes into new branding directions.
• Coordinate with marketing team on market requirements and product features.
• Communicate brand strategies to product marketing, marketing communications, sales, and other department.
• Coordinate and align brand strategy with corporate marketing plan.
• Coordinate with marketing department to develop advertising and promotional programs, pricing, positioning, and packaging.
• Assess and develop brand names to differentiate product.
• Monitor planning and coordination of product launch.
• Guide creation of product portfolio.
• Evaluate and analyze program results and presents recommendations for changes in brand strategy.
Educational / Qualifications:
Primary: Post Graduate Diploma (Bachelor Degree + 1 or 2 year diploma) or equivalent degree or Certification with 7 years of experience.
Alternate: Bachelor degree (12th Standard + 3 years or 4 years degree) or equivalent and 10 years of additional experience
• Linguistic Abilities: English is a must. Arabic is an asset.
• Certification and Licensure: Valid Kuwait Driving License
Apply Online
• Provide branding direction to develop and execute brand marketing programs to build brand awareness and sales promotion.
• Review market research to anticipate competition, monitor competitor’s activities and market trends and translate consumer attitudes into new branding directions.
• Coordinate with marketing team on market requirements and product features.
• Communicate brand strategies to product marketing, marketing communications, sales, and other department.
• Coordinate and align brand strategy with corporate marketing plan.
• Coordinate with marketing department to develop advertising and promotional programs, pricing, positioning, and packaging.
• Assess and develop brand names to differentiate product.
• Monitor planning and coordination of product launch.
• Guide creation of product portfolio.
• Evaluate and analyze program results and presents recommendations for changes in brand strategy.
Educational / Qualifications:
Primary: Post Graduate Diploma (Bachelor Degree + 1 or 2 year diploma) or equivalent degree or Certification with 7 years of experience.
Alternate: Bachelor degree (12th Standard + 3 years or 4 years degree) or equivalent and 10 years of additional experience
• Linguistic Abilities: English is a must. Arabic is an asset.
• Certification and Licensure: Valid Kuwait Driving License
Apply Online
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