To develop the strategy of the Marketing function and ensuring its implementation in the defined time-frame.
Qualifications:
1. Bachelor's degree in Marketing or equivalent.
2. Master's degree in Marketing is preferred.
Experience:
1. 10 years experience in Marketing
2. Exposure to corporate business from airline, travel and hospitality industry
3. Minimum of 5 years of experience in similar role in Travel industry or customer-service oriented environment
Key Responsibilities:
1. Assist in the development of the marketing annual plan from a financial and operational perspective including goals & objectives, and cost saving targets.
2. Develop the annual business plan for the Marketing function with the organization's strategy.
3. Develop and review Marketing policies, SLAs based on business needs, develop all necessary systems, policies and procedures to ensure effective and efficient management within the company and ensure compliance to Marketing policies and procedures by all department staff.
4. Manage all activities of the Marketing department viz. market research and analysis, advertising, product conceptualization, public relations and media.
5. Develop RFPs for advertising, promotions, media and other marketing requirements and evaluate proposals from vendors.
6. Manage advertising related activities such as advertising content, frequency and medium of advertising such as print, electronic, and social networking sites.
7. Analyze the needs of customers through segmentation analysis by customers, competitors, products and services to aim the advertising and communication strategies (online, press releases, mail-shots and trade shows) at the right people.
8. Organize and develop advertising, corporate communication (newsletter, brochure) and marketing content for promoting the organization across various customer segments.
9. Develop products or packages mainly for leisure business line based on customer segments, market requirements for a business line, opportunities available with other business affiliations.
10. Develop market intelligence on competitor, product and services and pricing, abreast with latest trends and keep the Senior Management informed of significant developments in product and prices and alert them of the implications of such developments.
11. Establish, measure, monitor and adjust limits or levels of marketing efforts in order to execute all product categories across customer segments based on product mapping with competition, and bench-marking practices.
12. Responsible for market research and data analysis comprising of destination, economic, customer and sales data analysis to ascertain product, customer perception and perceptual mapping of customers among many others.
13. Develop corporate communication calendar and ensure its execution based on planned timeline and budget.
14. Develop a series of trackers to monitor and evaluate the success of all promotional activity, seeking to spread best practice in an effective manner and to ensure effective use of the marketing budget.
15. Monitor the negotiation of contracts or rates from potential vendors and monitor the delivery process to ensuring time deadlines are maintained and payments are arranged.
16. Conduct client satisfaction surveys and analyze results.
17. Develop and maintain customer database for the purpose of customer relationship management.
18. Develop, maintain and enhance the relationships with public relation agencies and prepare for press release.
19. Lead networking, public relations and liaising with media for press releases.
20. Represent the organization at various forums and assist management in any other tasks as required by the business.
Apply Online
Qualifications:
1. Bachelor's degree in Marketing or equivalent.
2. Master's degree in Marketing is preferred.
Experience:
1. 10 years experience in Marketing
2. Exposure to corporate business from airline, travel and hospitality industry
3. Minimum of 5 years of experience in similar role in Travel industry or customer-service oriented environment
Key Responsibilities:
1. Assist in the development of the marketing annual plan from a financial and operational perspective including goals & objectives, and cost saving targets.
2. Develop the annual business plan for the Marketing function with the organization's strategy.
3. Develop and review Marketing policies, SLAs based on business needs, develop all necessary systems, policies and procedures to ensure effective and efficient management within the company and ensure compliance to Marketing policies and procedures by all department staff.
4. Manage all activities of the Marketing department viz. market research and analysis, advertising, product conceptualization, public relations and media.
5. Develop RFPs for advertising, promotions, media and other marketing requirements and evaluate proposals from vendors.
6. Manage advertising related activities such as advertising content, frequency and medium of advertising such as print, electronic, and social networking sites.
7. Analyze the needs of customers through segmentation analysis by customers, competitors, products and services to aim the advertising and communication strategies (online, press releases, mail-shots and trade shows) at the right people.
8. Organize and develop advertising, corporate communication (newsletter, brochure) and marketing content for promoting the organization across various customer segments.
9. Develop products or packages mainly for leisure business line based on customer segments, market requirements for a business line, opportunities available with other business affiliations.
10. Develop market intelligence on competitor, product and services and pricing, abreast with latest trends and keep the Senior Management informed of significant developments in product and prices and alert them of the implications of such developments.
11. Establish, measure, monitor and adjust limits or levels of marketing efforts in order to execute all product categories across customer segments based on product mapping with competition, and bench-marking practices.
12. Responsible for market research and data analysis comprising of destination, economic, customer and sales data analysis to ascertain product, customer perception and perceptual mapping of customers among many others.
13. Develop corporate communication calendar and ensure its execution based on planned timeline and budget.
14. Develop a series of trackers to monitor and evaluate the success of all promotional activity, seeking to spread best practice in an effective manner and to ensure effective use of the marketing budget.
15. Monitor the negotiation of contracts or rates from potential vendors and monitor the delivery process to ensuring time deadlines are maintained and payments are arranged.
16. Conduct client satisfaction surveys and analyze results.
17. Develop and maintain customer database for the purpose of customer relationship management.
18. Develop, maintain and enhance the relationships with public relation agencies and prepare for press release.
19. Lead networking, public relations and liaising with media for press releases.
20. Represent the organization at various forums and assist management in any other tasks as required by the business.
Apply Online
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