Saturday, November 16, 2013

Marketing / PR Director - Gulf University - GUST

• Develop an effective internal and external communications plan that develops and leverages the GUST brand.
• Develop, integrate, and implement PR activities designed to enhance GUST’s brand.
• Ensure that campus events are consistent with the GUST ’17 Strategic Plan and GUST’s brand.
• Event analysis and services for all major university events and ceremonies to include dignitaries and diplomatic protocol.
• Create and launch new media (social) and marketing.
• Evaluate an integrated strategic communications plan to broaden awareness of GUST’s programs and priorities and advance the GUST’s brand identity.
• Refine GUST’s core messages to ensure brand consistency.
• Resolve public affairs issues.
• Serve as the manager for media relations, the news service; Board of Trustees, Presidential and Executive Council communications.
• Serve as executive editor for the development, production and maintenance of the University’s internal and external communication vehicles, including the main website, marketing materials, publications, newsletters, invitations, flyers, advertisements, and annual reports.
• Responsible for updating and enforcing the GUST graphics and style guide.

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