Plan, manage and execute the marketing activities of all new Core Products and services in an assigned product group as it moves from the concept stage to technical and commercial readiness delivered to the customer.
Key Activities
Key Activities
- Collaborate with the Team leader to prepare the Roadmap for the assigned products and define the customer segments for each product group.
- Collaborate with the Pricing and Business Case team to ensure products are viable in the market.
- Coordinate with Technology on the feasibility of offers and with Communication for advertising.
- Obtain various reports on customer behaviour analysis from Business Intelligence (BI) to ensure that products are marketed appropriately in response to customer need.
- Participate in the management of the lifecycle of existing assigned products and services to increase their value to customers.
- Provide the documentation of all assigned products and services at all stages as the products moves through its life cycle.
- Conduct presentations on Prepaid products documentation to superiors as required.
- Work closely with the other Core Products teams to propose complete offers addressing all customer needs.
- Ensure that assigned products and services are continuously being updated by observing the latest trends, obtaining feedback from customers and conducting or requesting market research from BI.
- Ensure that Consumer campaigns have offers backed by a business case that shows profitability of the product as well as any related acquisition costs.
- Required years of experience based on progression ladder, directly related experience.
- Good communication and interpersonal skills,
- Ability to negotiate with vendors and contractors.
- Good project management and organisational skills.
- Good writing and presentations skills.
- Innovative and creative thinker.
- Fluent verbal and written communication in English. Arabic language is a plus.
- Degree in business management, MIS, or engineering or equivalent skills are required.
- Project Management Certification is preferred
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