Tuesday, March 12, 2013

Required Strategic Media Planning Expert For The Ministry Of Information - UNDP in Kuwait

The Ministry of Information is seeking to develop a National Strategic Media Plan for the State of Kuwait. Media plays an important role in society and the State of Kuwait is in need of developing and upgrading its media message, along with the structures of related official instructions, to align with the country’s priorities and global developments. The National Strategic Media Plan will provide an elaborate framework according to specific goals and visions contributing to the country’s development and media policy with placing new media and technology at the heart of the strategy. As a first stage in developing the National Strategic Media Plan, the Ministry of Information requires a Strategic Media Planning Expert from the region to develop a detailed framework and terms of reference for creating a National Strategic Media Plan.

Objective:
Setting up the framework and terms of reference needed to develop the national strategic media plan (NSMP) for the state of Kuwait.

Education:
    A post-graduate degree qualification in communication, media, or other related fields.

Experience:
    At least 15 years overall professional experience
    At least 10 years of experience in the field of communications planning
    At least 5 years of experience in new media

The Strategic Media Planning Expert is expected to work on the following:

Assess the performance and capabilities of media agencies to:
    Define the baseline.
    Assess future needs.

Work closely with the Ministry of Information to develop a position paper representing:
    The data summarizing the current situation
    The relevant historical information and projected trends
    The shortfalls and constraints

Key areas of focus:
    The vision and mission of the NSMP.
    Defined principal objectives for the NSMP
    Indicate key stakeholders to be involved in the planning process
    Define the planning scope and period
    Describe joint planning arrangements
    Define the policy framework for the NSMP
    Define the roles and responsibilities of persons and organizations involved in NSMP
    Define the composition and responsibilities of the Steering Committee and Working Group
    Define roles of other key stakeholders
    Define roles of facilitators/consultants required to assist the process.

The Strategic Media Planning Expert is expected to build the capacity of the national team, assigned by the Ministry of the Information, on the scope of the work mentioned above.

Deliverable:
    To submit the assessment report by the end of the fourth week of the date of award of consultancy.
    To submit first draft of the position paper by the end of the sixth week of submitting the assessment report.
    To submit revised final draft of the position paper after receiving inputs from the Ministry of Information and related stakeholders by the end of the eighth week of the date of award of consultancy.
    To submit first draft of the final report including assessment report, position paper, policy framework, definition of stakeholder’s roles and TORs for the facilitators/consultants required by the end of the tenth week of the date of award of consultancy.
    To submit final report by the twelfth week of the date of award of consultancy.

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